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Sales Insights
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T.V . Appearances

Daytime Interview, Kitchener, Jan. 30, 2006 - Click Here (5.8 Mb)

 

Daytime Interview, Kitchener Nov. 04, 2004 -  Click Here (5.1 Mb)


Daytime Interview, Collingwood Sept. 30 2004  -  Click Here (7.1 Mb)


Additional interviews - Click Here

 

               

A Proud Canadian

Want to Make Your Next Event a Huge Success, Book Marshall Now!

Mission Statement

 

It is my personal mission to positively impact and influence the lives of as many people as possible through my example, training programs, speaking engagements and personal coaching services.  I will raise the skill level and provide people with the knowledge necessary in order to empower them to rise to their potential personally and professionally.  I will do so in a confident, caring and compassionate manner, allowing each individual to make progress at their own pace.

 

Marshall W. Northcott

Here is just a small portion of what you could expect to learn in Marshall's Corporate Training Seminars:

 

  • In his training seminars and workshops, Marshall constantly reinforces the foundational basics of selling and the need for accepting responsibility for your own personal motivation and elite performance mindset.

  • He focuses on the sales cycle and the need for proper steps (standard operating procedures) to follow.

  • He provides participants with valuable insights that can be applied as "fuel for their tanks".

  • You will learn about the key qualities and traits of elite sales professionals and how psychological balance, versus extreme is very important because it reduces the chance that prospects and clients are turned off.

  • Adopting success thinking and behaviour principles is essential to long-term success.

  • Marshall stresses the significance and destructiveness of negative thoughts.

  • Marshall teaches the importance of making a connection with people and building credibility by building on small talk and creating rapport in the grand scheme of sales.

  • He empowers people with the tools and knowledge they need to pick up the phone and make things happen!

  • He explains that phrasing of questions is critical and reminds you of the things you know but forget to do consistently.

  • He drives home the importance of first impressions and why avoiding the dreaded information dump is vital.

  • He emphasizes the fact that you can never go wrong making people feel important, it doesn't take away from your ego but it adds to theirs.

  • Marshall provides helpful information for overcoming everyday sales obstacles and that you must set aside time for prospecting to generate new sales opportunities.

  • He gives people the knowledge they need so they know how to prospect effectively, generate leads and create a more positive outlook to "cold calling".

  • Marshall explains to participants why they should make a list of attainable goals to be better motivated during prospecting.

  • He teaches people to build and begin employing a template for needs analysis on every call.

  • He encourages audience members to persist because they will likely need to call the same prospect a minimum of five times before they secure the business.

  • Marshall teaches participants the importance of continually growing their prospect list and working through them.

  • He offers advice on how to approach prospects in a direct, non-threatening yet professional manner and create an effective plan to increase business

  • He teaches participants to qualify prospects and customers using various questioning techniques and provides example responses to prospect questions, concerns and objections.

  • Marshall offers techniques, tips and ideas for turning a conversation around in a positive and professional manner.

  • He helps people to address customer procrastination by understanding customer motivation.

 

 

 

Marshall presenting to an Audience at H.A.P.P.E.N. (Halton and Peel Professional Executive Network) in Burlington

  • Marshall drives home the need for planning and preparation in order to overcome obstacles and roadblocks.

  • He delivers tried and tested methodologies for success!

  • He teaches effective communication and helps people understand how to carry on and have a healthy dialogue with prospects even when addressing indifference and skepticism.

  • He teaches participants to follow-up on commitments and follow through with the process.

  • In preparation for meetings he insists on establishing pre-call objectives and building a questioning template for basic information.

  • Throughout every step of the sales process he demands professionalism including personal grooming and maintaining a professional image.

  • Marshall educates students on earning the right to ask and the power of effective questions.

  • He teaches sales people to look beyond the obvious to uncover client needs, wants and desires and the importance of gathering a quantity of quality information.

  • Marshall trains people on the various types of proposals used in professional selling, how to structure them and the importance of presentation structure.

  • He offers them a systematic approach to ask clients for referrals.

  • Marshall explains how to go about acquiring client testimonials and how to utilize them effectively.

  • He teaches people the fundamentals of time management and prioritization and provides them with a systematic approach to territory management.

  • He offers advice on leveraging the resources available and to delegate whenever possible.

  • Marshall covers goal setting basics and how to empower yourself through goals.

  • He teaches students to focus on business planning to ensure future business success.

  • He simplifies the psychology of decision making and how professional sales executives help clients to make intelligent informed and well educated decisions to close sales.

  • Marshall emphasizes the significance of maintaining profitable margins and minimizing concessions.

  • By employing negotiation techniques in various phases of the sales relationship from negotiating price, terms, concessions to customer service issues he helps sales professionals to increase their net worth.

  • Marshall explains the need to utilize measurement tools, systems and documentation to track activity, progress and ensure accountability.

  • He helps participants understand core competencies and the break down of necessary skill sets required for long-term sales success.

Perspective # 7

 

"Professional Selling is:

Consultative.

An adrenaline rush.

Relationship oriented.

Driven and goal oriented.

Simple, but not always easy.

Enthusiastic and passionate.

Exciting, fun and challenging!

Determination and persistence.

Establishing credibility and trust.

Communication and listening skills.

Thinking, working and acting at a higher level.

Attention to details and observation for opportunity.

A test of your mental toughness and emotional fortitude.

It's being able to justify your position though knowledge and understanding.

The ability to influence and persuade people in a positive and respectful manner." - Marshall W. Northcott

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Expert Advice for Rookie Sales Professionals
2010 Marshall Northcott. All rights reserved. Sponsored by Sales Insights